The most exciting part about designing Flash promotional emails is picking out the color palette. It has to contain colors that can look high contrast next to each other, the color scheme of the season, and all the while maintaining the femininity of the brand.
Typography also plays a huge part in creating a compelling image and an urgent message. Last but not least is the animation factor that accentuates the content.
Along with emails I designed site assets for anntaylor.com and matching digital media advertising banners and images. Including affiliate banners, Ebates banners and email, sponsored Facebook post ads, and other banners for Yelp, Groupon, UPS, Upromise, and Retail Me Not.